Shalom Tel Aviv

This taxi ad is for Continental Airlines, advertising that they have "the most international destinations". Note the ubiquitous Duane Reade drugstore in the background and the multitude of free newspaper boxes in the foreground. Airline ads are a popular category of taxi ads and Continental's campaign has a bunch of different ones with a location specific second line- in this case "Shalom, Tel Aviv". Shalom is hello in Hebrew (it can also mean goodbye or peace).